I get a lot of questions about Instagram logistics. How do I grow my account? How do I increase my engagement? How do I stay organized? To be honest – I’m no expert. In fact, it’s so easy to toss my hands up and say, “Instagram sucks and so does their algorithm!” But instead of throwing myself a PPP – private pity party, (which I’m very good at) I’ve decided to take action. I’m doing some major research, my friends. Let me start by saying, if you aren’t getting the engagement you want… you need to change something. You can’t continue shooting from the same angles, writing the same captions, using the same hashtags. Stop blaming Instagram. Make a change. With that being said, I’ve decided to start a new blog series called: The Em Files. In which I let you in on all the little social media secrets that I’ve uncovered. This week’s topic – Share Groups.
What is a Share Group?
– A group of accounts in a similar niche (for me, it’s Home Decor) that promote each other by sharing one another’s photos to their feeds partnered with a sincere caption. Disclaimer: Before I start getting hate mail about how this a ploy or a gimmick, let me state that I would never share anyone who I do not truly love and appreciate. (But you guys already know this!)
Here is an example of when I shared the lovely Nina from @balkanina:
The idea is pretty simple. There is a master list that rotates. For example:
The first week of the share group, everyone shares the person directly below their name. Emily would share Jack. Jack would share Jill. Jill would share John. John would share Emily. The second week, everyone shares the person two down from their name. This continues each week until you get back to your own name. At this point everyone has been shared by everyone and the share group is over. You say thanks, pat each other on the back, and part ways with three new friends under your belt. Is this making sense?
Pro Tip: There’s no limit to the amount of accounts in a share group.. but if there are 14 people that means 14 weeks and sometimes that can get tiresome. I think 8 is a good number!
What Does “Share” Mean?
You can share in two different ways but make sure that this is well defined when the group first begins. This will help avoid any confusion. Usually the person who organized the group will tell you their preference. You can either share to your FEED or your STORIES.
If this week I am sharing Jack to my feed, I am going to pick one of my favorite pictures from his account and repost it to my feed. I’ll also make sure to tag Jack and talk about why I like him in my caption. For example: I dig Jack because he fell down, broke his crown, and still decorates like a boss.
A couple weeks ago I shared Jena from @jenamroach to my stories for #followfriday. Not only did I talk about all the reasons why I love her to death, but I also screenshotted several pictures from her feed and uploaded them. This way, my followers had a sense of what Jena’s style was and could follow her if they liked it. (And why wouldn’t they? She’s the bomb!) Are you still with me?
How Do I Join One?
Well the sad news is, you really can’t just join one half way through. There is a rotating list that ensures that everyone in the group gets shared by everyone. Adding someone in once the sharing has already started, would mess up the list. My best advice to you? Start your own share group! Don’t just wait for someone to reach out to you. Message accounts that you admire, love, and want to introduce your followers to. Ask them if they’d be willing to take part in a share group to help get organic exposure. I suggest doing this in separate DMs to avoid any added pressure. Once you receive your YES’s, create a group message and the fun begins!
Pro Tip: The number of followers don’t matter. 100,000 followers or 100 followers.. everyone has something to offer to the share group. It’s not about your size, it’s about how connected you are to your followers.
Feel free to comment below with any questions that you may have. I’m always up for a good chat!